
THE PROBLEM
From two-line e-mails to 100-page reports, everyone needs to be able to write well to succeed, but few people are trained to put information into words that are concise, clear, readable and error-free.
THE SOLUTION
Writing for Non-Writers is a one-day seminar that can teach anyone how to write well. It covers, among other things, clarity, concision, structure, grammar, punctuation, consistency and common errors. Material is presented in a way that is stimulating and designed to make messages stick. It explains not just what to do, but why.
THE RESULT
Saves time and money by helping people at any level work more efficiently. / Ensures good communication within organisations and with third parties. / Ends inadvertent and embarrassing errors. / Increases general excellence within an organisation.
THE SEQUEL
Due to popular demand, a follow-up day is now available for those who want to reinforce and add to their new skills. Suitable to be taken six to eight weeks after the first seminar, it is more practice-based, with recaps of main points plus a slew of exercises to reinforce them.

THE PROBLEM
A shortage of sub-editors in the publishing industry. / Writers lack awareness of what sub-editors do and why. / Editors spend their time doing sub-editors’ work.
THE SOLUTION
Introduce writers to the basics of sub editing.
THE RESULT
Understanding what a sub does will mean better written copy with fewer errors. / Time and money saved at every stage of the production schedule. / Better communication within a team. / Improved general excellence.
Both seminars last one day. All materials are supplied, and the number of participants is limited to eight. Total cost is $2000 or $250 per person. If booked with seminar one, the follow-up seminar costs $1750.